Business means sales, sales means leads. Almost every kind of business needs and does marketing. Internet based marketing is today’s least expensive entry, measurable and quick results oriented marketing method.

When a business does Internet based marketing, users are  presented a landing page to give a quick idea of the offer. On that page(s), business tries to convince the user to act. Depending on the offer, user asked to download, buy, comment. In any case, business needs user information to convert the user to lead or a customer.

On Landing Page(s), simple forms are used to collect user data, that will help business to contact the lead for follow-up. As this is Internet world, letting the user to enter the data in free format, will result irrelevant and meaningless data. So the entered data is checked against some formatting rules like, email, address, city, country and most importantly phone number.

Two most important data on lead collection forms are; email and phone number. They are the only means to contact the lead. E-mails can be verified by sending a confirmation code and asking the user to confirm it. But the phone numbers other than format checking cannot be verified without actually calling. This is where OnVerify.com can help the process beneficial and automated.