Customer’s do connect from an internet connected device; meaning it has got a unique ip. Customer’s ip is really important, you much check and watch:
- If the ip you catch is a valid ip
- If ip is proxy ip (+1 to your fraud scoring system). Some fraudster will try to use anonymous proxy servers to be anonymous and untracable.
- All ips converts to country (%98) and city (more than 70%). The must match billing and/or shipping country and city. A mismatch must alert you (+1)
There are several companies that provide ip to location services. Two of the most noticable ones are: www.ip2location.com and www.maxmind.com.
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